A Criminal Defense Lawyer Marketing Agency That Tells You the Truth
Picking a marketing agency is hard when every one of them promises page one. This page explains what a good criminal defense marketing agency should do, the questions to ask, and how we work.
Updated October 2026 · Built for criminal defense firms
What a good agency does
You should never have to guess what you are paying for. A good agency makes the work and results easy to see.
It knows your practice. It understands which charges you want more of and which searches bring those clients.
It tells you what it will do. A written plan with the pages, listings and fixes for the next few months.
It reports what matters. Calls and new clients, not just website visits.
Questions to ask any agency
Use these whether you hire us or someone else.
- Who will actually do the work on my account?
- What exactly will you do in the first three months?
- Do you work with other defense firms in my city?
- Will I own my website and content if we part ways?
- How will you report results, and how often?
How we answer those questions
In writing, before you sign.
| Question | Our answer |
|---|---|
| Who does the work? | Senior SEO specialists, who you talk to directly |
| Competitors? | One defense firm per market |
| Ownership? | You own your site and every page |
| Reporting? | A monthly report: rankings, calls and work done |
Red flags when hiring an agency
Walk away if you hear any of these.
- A guarantee of first place on Google
- Long contracts with no way out if results do not come
- Reports full of traffic numbers but no calls or clients
- The agency owns your website or Google profile instead of you
- Fake reviews, paid links or other shortcuts
- The same agency working for your direct competitor across town
What working with us looks like
Most firms want to know what happens after they sign. Here is the honest version.
You get a named strategist. The person who plans your work is the one you talk to. No call centers and no handoffs to junior staff you never meet.
You own everything. Your website, your Google profile, your content and your accounts stay in your name.
You see the work. Every month you get a short report with rankings, calls and what we did, and you can ask for a call any time.
You approve what goes live. No page, post or profile change is published without your OK.
In-house marketing vs. an agency
Some firms hire a marketer. Others use an agency. Here is the trade-off.
| In-house marketer | Specialist agency |
|---|---|
| One person's skills | A team with SEO, content and technical skills |
| Salary, benefits and tools to pay for | One monthly fee |
| Knows your firm well | Knows how defense firms rank in many markets |
| Learning curve on legal SEO | Starts with what already works for law firms |
Frequently asked questions
Still have a question? Ask us directly.
How do I choose a criminal defense marketing agency?
Ask who does the work, what will be done each month, whether they work for your competitors and how they report results. Clear, written answers are a good sign.
What does a criminal defense marketing agency cost?
It varies widely. Our plans start at $1,500 a month. See the pricing section.
Why does specializing matter?
Because criminal defense searches, clients and advertising rules are different. We specialize in law firms, and a dedicated team handles criminal defense, so we already know which searches, pages and rules matter for your practice.
Can I see what you would do for my firm?
Yes. Ask for a free audit and we will show you where you stand and what we would do first.
What should an agency report each month?
At minimum: where you rank for your main searches, how many calls and forms came from Google, what work was done, and what is planned next. If you cannot tell what you paid for, ask why.
Who owns the website and content if I leave?
You should. With us, your site, pages, content, Google profile and accounts are yours from day one, and they stay yours if you leave.